Toronto, Canada
Samina Esha.
Business Executive, Journalist, Author, President and Co-Founder of SETO Financial Inc.
Business leadership, journalism and writing across economics, cities, culture and public life.
LeadershipPresident & Co-FounderSETO Financial Inc. · 2018—Present
JournalismPublished reportingNational Post · Gleaner Press
WritingCurrent & archiveSubstack · Trend Hunter
About
Business.
Journalism.
Writing.
Samina Esha is a Toronto-based business executive, journalist and author with a professional background spanning financial-services leadership, reporting, publishing and communications.
Since 2018, she has served as President and Co-Founder of SETO Financial Inc. Her earlier work includes freelance journalism for National Post and Gleaner Press, editorial and publishing work with Black Moss Press, and communications leadership.
Her work brings together a practical business perspective and a journalist’s interest in how larger economic, civic and cultural shifts affect everyday life.
Selected writing
Journalism & writing.
01
National Post
02
Substack
The Real Newfoundland History Behind Netflix’s Below
Floating homes, vanished outports, and the true resettlement story hiding beneath Netflix’s sea-monster drama.
Read on SubstackWho Killed the White-picket-Fence Dream?
They got the degrees. They got the jobs. So why are Millennials and Gen Z still putting homes, marriage, and kids on hold?
Read on SubstackWhy Are Canadian Parents Still Paying for Their Grown Children?
A new RBC survey reveals how groceries, rent, and rising living costs are keeping financial independence out of reach.
Read on Substack2026 UN General Assembly: The World Agrees on One Thing
Sovereignty emerges as a common thread among the sharply divided world leaders.
Read on SubstackAutomatically synced from Substack. This page checks for newly published posts every 60 seconds while open.
03
Gleaner Press
New plans for a new Ontario Place
Reporting on the public vision and design plans for Ontario Place’s urban park and waterfront trail.
Read articleNine months later: no new leads in Dupont station shooting
Reporting on TTC security and the continuing investigation following the Dupont Station shooting.
Read articleBudget cuts plague TDSB… Again.
Reporting on Toronto District School Board budget cuts and their impact on schools.
Read article04
Trend Hunter
Published articles
Earlier published work across lifestyle, technology, pop culture and emerging trends.
View archiveCareer
Selected
credentials.
President & Co-Founder
SETO Financial Inc.
Business leadership at a Toronto-based financial-services company, bringing a communications, editorial and creative perspective to the organization.
Company profileAward recipient
Most Client-Focused Financial Services Company 2026 - Toronto
Issued by Acquisition International • Oct 2026
Award recipient
Most People-Focused Financial Services Leader 2026: (Canada)
Issued by Acquisition International • Oct 2026
Award recipient
Financial Services Leadership Excellence Award 2026 (Canada)
Corporate Vision Magazine — Corporate Excellence Awards
View recognition2026 Nominee
Women in Finance Award
She & Success Business Awards 2026
Reporter, author, editor & publisher
Freelance journalism for National Post and Gleaner Press, with editorial and publishing experience at Black Moss Press.
Communications & organizational leadership
Past leadership roles with the Ontario Public Interest Research Group included President, Secretary and Co-Director of Communications.
Connect
Find me online.
Writing, professional work and selected updates.